Date last updated: 05/04/2026

This Image & Media Consent Policy explains how London Fashion Day® handles photography, filming, video, audio and related media content captured at or in connection with its events, castings, showcases, backstage activity, editorial productions, interviews, guest attendance and related public-facing activities.

This policy should be read together with our Terms and Conditions, Privacy Policy, Cookie Policy and Legal Disclaimer.

Purpose of media documentation

London Fashion Day® documents its events and related activities in order to:

• record and present the creative work of designers, models, photographers, media representatives, influencers, guests and collaborators;
• publish editorial coverage, event recaps, galleries, announcements and social media content;
• promote current and future London Fashion Day® events, castings, seasons, registrations and related projects;
• maintain an archive and historical record of our public-facing creative and cultural activities.

Media documentation forms part of the normal operation, promotion and editorial presentation of London Fashion Day® as a fashion platform based in London, United Kingdom.

How photography, filming and recording may take place

Photography, filming, recording, livestream capture or other media documentation may take place during or in connection with:

• runway shows, presentations and showcases;
• arrivals, guest entry, check-in and venue access;
• public event spaces, backstage areas, press areas and interview points where authorised;
• castings, rehearsals, fittings, media calls and related event activity;
• editorial and promotional productions organised by or on behalf of London Fashion Day®.

Such recording may be carried out by London Fashion Day®, by authorised contractors, by accredited photographers or videographers, by media representatives, or by approved partners working with us.

Use of images, videos and recordings

Images, videos, recordings and related media content may be used, published, reproduced, edited, formatted, distributed or communicated by London Fashion Day® for lawful purposes connected with the project, including:

• website publication;
• editorial articles and event recaps;
• gallery and archive pages;
• social media channels;
• promotional campaigns and announcements;
• press materials and media distribution;
• partner and collaborator features connected with London Fashion Day®;
• internal record-keeping, historical documentation and brand archive purposes.

Depending on the circumstances, London Fashion Day® may rely on consent, legitimate interests or another lawful basis permitted under applicable law for the processing and publication of media content.

Attendance, participation and acknowledgement

By attending, entering, participating in or contributing to a London Fashion Day® event or related activity, you acknowledge that photography, filming and recording may take place in public-facing or event-managed areas.

Where you are a participant, applicant, designer, model, photographer, influencer, media representative, guest, partner or collaborator, your name, image, likeness, voice, submitted materials, brand identity, performance or professional presence may appear in media content connected with London Fashion Day®.

Where consent is required by law for a particular use, London Fashion Day® will seek to obtain it through an appropriate and specific mechanism. Nothing in this policy is intended to remove any rights you may have under applicable data protection or other laws.

Requests for review, restriction or removal

If you appear in content published by or on behalf of London Fashion Day® and would like us to review a specific item, restrict a use where appropriate, or consider removal, please email:

[email protected]

Please include enough detail for us to identify the material, such as:

• the page link or post link;
• a screenshot;
• the date and location of the event;
• a short explanation of your request.

We will review requests reasonably, in good faith and in accordance with applicable law, our legitimate interests, editorial context, archive needs, the rights of other parties and any legal or operational obligations. We aim to respond within 14 business days, although more complex requests may take longer where reasonably necessary.

Ownership and intellectual property

Unless otherwise agreed in writing, photographs, recordings, videos and related media materials created by or for London Fashion Day® may be owned by London Fashion Day®, Kostiantyn Lieontiev, the relevant photographer, videographer, media contributor or other rights holder, depending on the commissioning and licensing arrangements in place.

Nothing in this policy transfers ownership of copyright or other intellectual property rights to attendees or participants unless expressly confirmed in writing.

Participants, guests and collaborators must not commercially reproduce, resell, licence, edit, publish or exploit official London Fashion Day® media materials in a misleading or unauthorised way without the necessary permissions from the relevant rights holder.

Accredited media and partner publications

London Fashion Day® may work with accredited photographers, videographers, press representatives, magazines, digital publishers, broadcasters, agencies, partners and collaborators.

Where authorised, such accredited media and partners may capture and publish media content relating to London Fashion Day® in accordance with:

• their own editorial policies and legal responsibilities;
• applicable privacy, media and intellectual property laws;
• any accreditation terms, access rules or event restrictions imposed by London Fashion Day® or the venue.

London Fashion Day® is not responsible for all independent editorial decisions of third-party media organisations acting in their own capacity, although we expect accredited partners to act professionally and lawfully.

Responsible publication and editorial standards

London Fashion Day® aims to publish media content in a respectful, professional and editorially appropriate manner.

We seek to ensure that published materials:

• are relevant to the event, participants or platform activity;
• reflect the artistic, documentary or promotional purpose for which they were captured;
• do not knowingly present individuals in a false, defamatory or unnecessarily harmful manner;
• support an inclusive, respectful and professionally curated representation of the event.

We reserve editorial discretion over what to publish, how materials are captioned, and how our events and participants are presented, subject to applicable law and our internal standards.

Children and vulnerable participants

London Fashion Day® events and registrations are generally intended for adults.

If minors or vulnerable participants are involved in a lawful and approved context, London Fashion Day® may require parental or legal guardian consent and may apply additional safeguards, permissions, restrictions or review procedures before capturing or publishing media content involving them.

Contact

For questions about this Image & Media Consent Policy or to submit a request relating to media content, please contact:

[email protected]