Date last updated: 05/04/2026

This Cookie Policy explains how London Fashion Day® uses cookies and similar technologies on londonfashionday.co.uk, londonfashion.day and related pages or services connected with the Site.

London Fashion Day® is based in London, United Kingdom, and this Cookie Policy is intended to reflect our approach under the Privacy and Electronic Communications Regulations (PECR), the UK GDPR and the Data Protection Act 2018. Under ICO guidance, organisations using cookies or similar technologies must provide clear information about what they do and why, and must obtain consent unless an exception applies.

What this Cookie Policy covers

This Cookie Policy applies to cookies and similar technologies used in connection with:

• our websites and subdomains;
• registration and application forms;
• embedded media and social features;
• analytics, security and site performance tools;
• promotional or campaign measurement tools, where used.

This Cookie Policy should be read together with our Privacy Policy, Terms and Conditions, Legal Disclaimer and Image & Media Consent Policy.

What cookies and similar technologies are

Cookies are small text files placed on your device when you visit a website. They help websites remember information, maintain core functions, improve usability and understand how visitors interact with a site.

We may also use similar technologies, including tags, pixels, scripts, local storage or other tools that store information on, or access information from, your device. ICO guidance makes clear that PECR applies not only to traditional browser cookies but also to broader storage and access technologies, including pixels, tags and similar tools.

Why we use cookies and similar technologies

We may use cookies and similar technologies to:

• make the Site function properly;
• support navigation, form handling and secure access;
• remember user preferences or settings;
• measure and improve site performance;
• understand aggregate visitor behaviour and audience engagement;
• detect misuse, spam, fraud or security issues;
• measure the effectiveness of campaigns, editorial distribution or social media activity;
• support embedded media and selected third-party features.

Types of cookies we use

The cookies and similar technologies used on the Site may fall into the following categories:

Strictly necessary cookies

These cookies are used where they are required for the operation, security and core functionality of the Site. They may help with:

• page navigation;
• session management;
• security and anti-abuse protections;
• load balancing;
• form submissions;
• authentication or technical site integrity, where relevant.

Under ICO guidance, some storage or access technologies may be used without consent where a recognised exception applies, including where they are strictly necessary to provide a service requested by the user.

Analytics cookies

These cookies or similar technologies help us understand how visitors use the Site, such as which pages are visited, how users move through the site, and how content performs. This helps us improve usability, design, content and performance.

Analytics tools may include services such as Google Analytics or similar providers, where enabled.

Depending on how such analytics are configured and the legal position applicable at the time, we may rely on consent or on a recognised exception where available. ICO guidance now recognises a statistical purposes exception in certain circumstances, but that exception must be used correctly and with appropriate transparency and objection options where required.

Marketing and advertising cookies

These cookies, tags or pixels may be used to:

• measure campaign performance;
• understand how users interact with promotional content;
• improve the reach and relevance of communications;
• support social media or advertising attribution.

These tools may include services such as Meta Pixel or similar technologies, where used.

Marketing and advertising cookies are generally non-essential and, where required by law, will only be set after you provide valid consent. ICO guidance states that consent for cookies and similar technologies must be actively and clearly given unless an exception applies.

Embedded content and third-party technologies

Some pages on our Site may include embedded or integrated third-party content or tools, such as:

• video players;
• social media feeds or widgets;
• maps;
• booking, form or registration tools;
• ticketing, analytics or campaign tools.

These third parties may place or access cookies and similar technologies through our Site, subject to their own privacy and cookie practices.

Where we use third-party technologies on our online service, ICO guidance makes clear that we remain responsible for considering compliance and user transparency.

We encourage you to review the relevant privacy and cookie notices of any third-party service you interact with.

Managing your cookie preferences

When you first visit our Site, you may be presented with a cookie banner or consent tool offering options such as:

• Accept All
• Reject All
• Manage Preferences

Where required by law, non-essential cookies and similar technologies will not be placed or activated unless and until you provide the relevant consent.

You can also change your preferences later through any on-site cookie settings tool or preferences centre, where available.

ICO guidance says users must be given clear and comprehensive information and meaningful choices about cookie use and consent.

Browser controls

Most browsers allow you to block, remove or manage cookies through browser settings. You may also be able to control certain technologies through device settings or privacy tools.

Please note that disabling strictly necessary cookies or related technologies may affect the operation, availability or security of parts of the Site, including forms, registrations or embedded features.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in:

• law or regulatory guidance;
• the technologies we use;
• our operational practices;
• the structure or functionality of the Site.

The latest version will always be published on this page with the “Date last updated” shown at the top.

Contact

If you have any questions about this Cookie Policy, cookies, similar technologies or your privacy rights, please contact:

[email protected]