On 1 May 2026, London Fashion Day returns to St John’s Church, Hyde Park, continuing to evolve as an international platform for emerging designers and independent fashion voices.
Set within one of the city’s most atmospheric cultural spaces, the seventh season brings together creatives, industry professionals, and media in a format that is both intimate and globally connected.
This season introduces a new campaign direction, one that positions fashion not simply as visual expression, but as a language that exists beyond borders, beyond spoken words, and beyond fixed identity.
Captured at sunrise in central London, the campaign reflects the city as a point of convergence: a place where cultures intersect, where personal histories overlap, and where clothing becomes a form of dialogue.
At the centre of this narrative is Iranian model Amirsam Mohammadzadeh, whose personal and professional connection with Ukraine adds a quiet yet powerful emotional layer to the story. He is presented in a look by Ukrainian brand YADVIGA NETYKSHA, a collaboration that moves beyond aesthetics into something more introspective.
The collection challenges the traditional function of clothing. Through transparent fabrics that reveal the body while concealing the face, it explores the tension between exposure and protection, visibility and anonymity. In this contrast, clothing no longer acts as a shield, but as a medium, one that allows the individual to be seen not only physically, but emotionally.
There is a certain stillness within this season. A sense that fashion, in its most honest form, is no longer about decoration, but about presence. About what remains when everything external is stripped back.
As Founder and Producer Kostiantyn Lieontiev reflects:
“No matter how much we search for perfection in style, trends, or fashion directions, at the centre of it all there is always a person: their individuality, their identity.
Clothing becomes an amplifier of taste, something that reveals what exists within us and gives us confidence.
This season, we wanted to shift the focus back to people. To who we are, how different we all are, and yet how deeply connected we remain through a shared desire: to live in one world and to create beauty together.”
Alongside its conceptual evolution, London Fashion Day continues to expand its role as a professional platform, offering designers not only visibility, but also production, structure, and access to an international fashion network.
The project remains grounded in its mission: to support new voices and create space for authentic expression within the industry.
Season 7 is presented in partnership with NITISI as Official General Partner and COREBUD as Exclusive Partner. These collaborations extend the conversation of the season beyond fashion itself, into innovation, structure, and the systems that shape how we create and exist.
On 1 May 2026, the space of St John’s Church will transform into more than a runway. The programme unfolds throughout the day as a continuous sequence of presentations.
London Fashion Day Season 7 Programme
13:00: LCCA Showcase
A curated runway presentation of emerging designers from the London College of Contemporary Arts, introducing a new generation of creative voices shaping the future of fashion.
14:00: Brera Milano / Anabelle Clothing
15:00: Amira / RICKY XTOPHA
16:00: Olimzoda Mahin / LEV3L UP / KEKA
17:00: Atelier Pardis / Mur Mur
18:00: Riri Couture / Gorsset
Beyond the runway, the event continues as a living environment of creative exchange, where media, designers, and guests engage through interviews, networking, and content creation across the venue.
Attendance remains free of charge, with access organised through selected show slots, allowing each guest to experience the event in a considered and curated way.
The seventh season is further supported by a network of partners whose contribution shapes the platform across multiple dimensions.
Supported by Trade Mark Wizards Ltd, Laura TIMM, To Do Business Club, AVGRANT Strategy Group, London Dental House, OFN – One Fluid Night LGBTQIA+ Film Festival, and Delora Digital Model Hub.
Beauty is led by The Fellowship and Sasha Mamedova, while educational collaboration continues with the London College of Contemporary Arts (LCCA).
The guest experience is complemented by Lotus Realm as Restaurant Partner and PAYAVA as Hospitality Partner. Technical production is delivered by Show Empire.
Internationally, the project is connected through Odessa Fashion Day, Fashion Academy Paris, and Global Fashion Net, reinforcing its cross-border presence.
Media coverage is supported by an extensive network including FASHION TV, FAB UK Magazine, GLAM Week Magazine, London One Magazine, London Business Journal, FOSTYLEN, Cool’baba Magazine, ML Business Magazine, Prominent Magazine, Studio of My Dreams, FASHION FRONTIER, Racing Fashion, FLICKER Magazine, IKON Magazine, ARRANT Magazine, and filmmaker Dinara Ostr.
In a time defined by constant change, London Fashion Day proposes something quieter, yet more resonant: a return to authenticity. To individuality. To the idea that fashion is not only something we see, but something we understand.
And, perhaps more importantly, something we feel.
