London Fashion Day 2025: HUMAN Theme Celebrates Authenticity & Emerging Designers at St John’s Church

16 April 2025

London Fashion Day 2025: HUMAN Theme Celebrates Authenticity & Emerging Designers at St John’s Church

On 26 April 2025, London Fashion Day returns with its fifth season at the historic St John’s Church, Hyde Park. As an independent international platform, London Fashion Day curates fashion shows and promotes emerging designers, uniting creative professionals from across industries and countries to create space for collaboration, cultural dialogue, and bold creative expression.

The project is committed to supporting conscious fashion, ethical values and designers who prioritise individuality, innovation and integrity. For London Fashion Day, fashion is more than trend — it is identity, culture, and a personal statement.

This season’s theme — HUMAN — is a declaration of freedom, self-expression and authenticity. It brings the person, not the standard, to the forefront of fashion.

The official campaign was created in collaboration with Ukrainian clothing brand KEKA (@keka_fashion), whose philosophy transcends gender, age, and traditional norms. The campaign features Zain Shan (@zaddyza1n) as the Face of the Season, with direction and video by Dinara Ostr (@dinaraostr), photography by Nicolo Urbani (@nicolourbaniphotography), and production by Kostiantyn Lieontiev (@konstantin_keka), founder of London Fashion Day.

Creative team:

Make-up: @mouraacarlos

Outfit: @keka_fashion

Backstage & Lighting: @giovanisauthier

Assistant: @anavasyyy

“This season is not about the image — it’s about the person. Fashion has the power to support, inspire, and reveal — when it speaks the language of humanity,”
— Kostiantyn Lieontiev, Founder of London Fashion Day.

Runway Schedule — 26 April 2025

Venue: St John’s Church, Hyde Park, London

Doors open: 13:30

14:00	Lenie Boya
14:00	HOME NEST & MALUSHA Bag Design Studio
15:00	LCCA Showcase (London College of Contemporary Arts)
16:00	Zine`S (Fashion Academy Paris)
	Gorsset
	KEKA by Novikov
17:00	ELEN OST
17:00	KOCH HOUSE
18:00	OHES
18:00	MOODI Studio
19:00	Ana Ciumac (Fashion Academy Paris)
19:00	SEMENENKO

Throughout the day:

– Designer Corner Space — explore designers’ collections up close;

– Networking Lounge — open between showcases.

Partners of London Fashion Day — Season 5

The fifth season of London Fashion Day would not be possible without the support of our trusted partners — those who stand behind independent creativity, emerging talent, and the future of ethical, inclusive fashion.

These organisations, brands, media platforms and institutions share our values and contribute to building a space where new voices are heard, where culture meets innovation, and where fashion becomes a language of purpose.

We are proud to present our partners for Season 5:

Official Season Partners

Wellingtons Solicitors Ltd @wellingtons.solicitors.uk

WOLAX Interiors

Trade Mark Wizards Ltd @trademarkwizards

Laura TIMM @thelauratimm

UWILL GLOBAL @uwill.global

GO Men’s Club @go.mensclub

PAYAVA @payava.co.uk

Ukrainian Trend Store

AK Consult (Branding Agency)

Lotus Realm (@lotusrealm.uk) — Restaurant Partner